KATERRA CONTENT
Content development process and assembly line production workflow to keep a steady pipeline of unique sales enablement assets.
Mission Overview
This example is one of four videos created to articulate Katerra’s mission in the construction technology space.
Technology Overview
One of four videos that dives deeper into Katerra’s unique technology offerings and aims to articulate the differentiated products they offer.
Factory Overview
We created two uniform videos that provided visuals and descriptions of Katerra’s unique factory offerings.
Ongoing Series
We created over 35 videos that highlight Katerra’s building projects and the people working on them. The new process we developed for Katerra required 1-2 days of shooting at any given job site and yielded 4-6 videos each. We achieved this by preparing subject interviews that spanned multiple topics, shooting extensive b-roll footage, and editing in an assembly line style process. Through this program we were able to reduce production costs by over 75%.
“Project Profile” Examples
“Job Dive” Examples